About Us
Established Since 2014
At Hormone Therapy of Orlando, our mission is to provide men and women in Central Florida with superior hormone care and wellness treatments. Our goal is to help restore energy, mood, and overall vitality through personalized, physician-guided plans. We believe every patient deserves thorough testing, honest conversations, and treatment plans tailored to their needs. Our care team is attentive and easy to reach. We’re here to help you feel like yourself again, only better, and to support you every step of the way.
What Makes Us Different
advanced providers
Our expert medical team offers over 50 years of combined experience, emphasizing personalized and comprehensive care. We blend advanced integrative treatments with luxury wellness services in an upscale clinical environment.
High Quality Procedures
We invest in advanced technology, high-quality products, and evidence-informed treatment options to provide our patients with a higher standard of care.
friendly staff
From your first conversation through ongoing care, our team is committed to creating a welcoming, supportive experience where patients feel heard, informed, and comfortable.
Meet Our Experts
Amy Rahill CMA, FNC, FS, ME
Founder & CEO
I founded Hormone Therapy of Orlando after experiencing one of the biggest health scares of my life. Despite my very healthy lifestyle, post-birth control syndrome crippled my ability to produce on its own. Hormonally, my body was at a zero. At 28 years old, I was told by several specialists that I would never be able to have children and that I had to learn to accept how horrible I felt. My energy levels were low; I suffered terrible night sweats, dry skin, and virtually no energy.
Dr. Luis Martinez, MD
Medical Director & Hormone Expert
Dr. Martinez is an acclaimed anti-aging expert and medical director of Hormone Therapy of Orlando. Dr. Martinez earned his medical degree at The Ponce School of Medicine and completed his training at the prestigious University of Pennsylvania. He also completed advanced training courses in Stem Cells in Cancer at the Ponce Health Sciences University / Magee Research Institute consortium.
Jonathan Roman PA-C
Regenerative Medicine and Hormone Specialist
Jonathan Roman is a multi-certified, bilingual Physician Assistant with more than 10 years of experience in healthcare. He specializes in bioidentical hormone therapy, hormone pellet therapy, weight management, specialty testing, regenerative medicine, and personalized wellness optimization.
Danielle Merwin
Practice Manager
Danielle Merwin serves as the Practice Manager at Hormone Therapy of Orlando, where she plays an integral role in creating a seamless and exceptional experience for every patient. With more than 10 years of experience in the legal field and over five years in office management, Danielle brings a strong foundation in leadership, organization, communication, and operational excellence to the practice.
Carolyn Golden
Certified Medical Assistant | Phlebotomist | Wellness Coach
Carolyn Golden brings five years of experience as a Certified Medical Assistant, Phlebotomist, and Wellness Coach to Hormone Therapy of Orlando. With a strong clinical background and exceptional phlebotomy skills, Carolyn is committed to making every patient feel comfortable, supported, and cared for from their very first visit. As a Wellness Coach, Carolyn especially enjoys building genuine relationships with patients and taking the time to understand their individual health and wellness goals.
Kimberly Hartley
Medical Assistant | Wellness Coach
With nearly three decades of experience in health and wellness, Kimberly Hartley brings a whole-person approach to her role as a Medical Assistant and Wellness Coach at Hormone Therapy of Orlando. Her background includes 10 years in plastic surgery as a Medical Aesthetician, Skincare Specialist, and Medical Assistant, along with more than 20 years as a Certified Personal Trainer and group fitness professional.
Ready to take the next step?
Book a Discovery Consultation and see what a personalized approach to feeling like yourself again looks like.
Treatment requires an evaluation by a licensed provider. Compounded medications, including compounded bioidentical hormones, are not FDA-approved. Some medications are prescribed off-label. Individual results vary.
frequently Asked questions
What does membership cost, and what’s included?
Your Discovery Consultation is the first step. Your clinical evaluation, which includes your comprehensive hormone lab panel, first provider consultation, treatment plan and prescription setup, is covered by a one-time enrollment fee. Memberships start at $199/month and cover your prescribed hormone therapy, medication renewals, follow-up labs and ongoing provider support.
Do you accept insurance?
Hormone Therapy of Orlando doesn’t accept insurance, but we do accept HSA cards and offer flexible financing through Cherry.
Do you treat both women and men?
Yes. We offer hormone therapy for women in perimenopause and menopause and for men with low testosterone symptoms, with separate membership plans for each.
Do you offer hormone pellet therapy?
Yes. Hormone Therapy of Orlando offers hormone pellet therapy for women and men. Pellets are placed under the skin during a quick in-office visit and release hormones steadily over time. Your provider will help you decide whether pellets, creams or injections fit your labs, symptoms and lifestyle. The pellets we use are compounded by a licensed pharmacy for each patient and are not FDA-approved.
Do I need lab work?
Yes, for hormone therapy. Your enrollment includes a comprehensive hormone lab panel, and follow-up labs are included in your membership.
Can I get medical weight loss or peptides without a hormone membership?
Yes. Medical weight loss, peptide therapy, vitamin injections and nutraceutical support are all available on their own.
How do I get started?
Book a Discovery Consultation online or call (407) 395-4699. You’ll talk with a wellness coach about your symptoms and goals and learn how our programs work.